Venture Capital
Santa Monica, California, 90401
At Upfront, we like to come in at the earliest stages and stick with you as you grow. In today's world, that means we're your first check in at the seed (or even pre-seed) stage. And as you build and raise subsequent rounds, we can support that with our growth fund as well. Bottom line - we want to get to know you as early as possible and work together for a long time. With investment professionals in both LA and the Bay, we invest nationally and even globally for the right deal. Some VCs have great networks. Some have great megaphones. Some VCs offer great counsel. We value all of those but most strongly believe in rolling up our sleeves and doing the hard work alongside you in your moments of need. When your company goes immediately up-and-to-the-right, everybody is your friend. When your company hits a bump in the road we’re there - even if that means telling you the tough messages others may not.
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