Venture Capital
San Francisco, California, 94158
Pear VC began as Pejman Mar Ventures in 2013. The firm was founded by Pejman Nozad and Mar Hershenson with a goal in mind to build a VC firm that truly helps founders. As an angel investor, Pejman recognized the opportunity to build a firm where founder support came first. Pejman recruited Mar to join forces, and the duo formed Pejman Mar Ventures in August 2013, and then rebranded the firm as Pear VC three years later. The name Pear evokes so many aspects of entrepreneurship: Pear trees are long-lasting and strong and they need support and the right conditions to succeed. Also, when Pejman and Mar polled their founders, they thought the name brought to mind “pairing up” which is something we try to do with all of the founders we work with.
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