Venture Capital
New York
We greenlight businesses through a rigorous, structured and systematic process. The least linear and most generative phase of the Juxtapose creation process. Observations sourced from the entire team are cultivated and filtered for their attractiveness and feasibility. Our diligence includes commercial analyses, user research, prototyping, and garnering expertise from our deep network of industry leaders and from our portfolio. Progressing through our funnel may take years, and often leverages prior work and research dating back to the firm’s inception. Greenlighting a concept is a key milestone in our creation process. At this point, we have touched bottom on both commercial and user-centric questions that validate both the short-term (wedge) and longer-term (squint) theses for a business opportunity. We have honed in on the exact profile for the best entrepreneurial operator to partner with as founding CEO, and now begin work accelerating key wedge aspects of the business. This phase begins after our founding CEO has officially been onboarded, and is the beginning of our deep partnership with the leader and their founding team. Given the select number of companies we work on per fund, our entire team and partnership is deeply vested in the success of every company, supporting every element of the business launch from hiring and team strategy to capital raising, initial customers, and board priorities.
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