Venture Capital
Dublin, Ohio, 43017
Traditional Car Companies Still Don’t Get It. We recently surveyed eleven car manufacturers that sell electric vehicles (EVs) in the U.S., including Tesla, Hyundai, Ford, Nissan, Chevrolet, Volvo, Rivian, Audi, Jaguar, BMW, and Porsche. We found that only three out of the eleven provide an estimated delivery window online. While the failure to quote delivery times online may seem insignificant, it’s another example of how traditional automakers (some of which are making EVs) are in trouble. My view is that manufacturers who resist giving consumers the option to order online, or withhold basic data like quoting lead times, are operating from the 80-year-old “get the consumer into the store and pressure them to buy” sales model. Simply put, even the EV carmakers will be in trouble unless they embrace the online buying preferences of consumers.
051924sbs
